Rashid Minhas offers a practical SEO training course in Islamabad — one-to-one and small group sessions covering technical SEO, semantic content strategy, and link building, built on real client campaigns rather than outdated course outlines. The course is designed for digital marketers, business owners, content writers, and fresh graduates who want to build an employable SEO skill set for the Pakistani job market.
What Makes This SEO Course Different
Most SEO courses in Pakistan teach 2020-era tactics: keyword density, directory submissions, and basic on-page checklists. This course teaches the framework that drives results in 2026 Google — topical authority, entity-oriented content, semantic SEO, and technical crawl optimisation. Every module uses live Pakistani websites and real Search Console data so you understand what actually moves rankings, not what should theoretically move them.
Course Modules
Module 1 — Technical SEO Foundations
- How Google crawls, renders, and indexes pages — and what stops it
- Crawl budget: what it is, why it matters, how to audit it
- Core Web Vitals (LCP, INP, CLS) — measurement and fixes for Pakistani shared hosting
- Robots.txt, XML sitemaps, and canonical tags — practical setup
- Mobile-first index compliance audit
- Structured data / schema markup — JSON-LD for Article, Product, FAQPage, LocalBusiness
- Tools: Google Search Console, Screaming Frog, PageSpeed Insights
Module 2 — Keyword Research and Topical Maps
- How to find keywords with real search volume in Pakistan using Ahrefs and GSC
- Search intent classification: informational, commercial, transactional, local
- Topical maps: building a complete content blueprint before writing a single page
- Core vs Outer section split — money pages vs authority-building informational content
- Keyword clustering and content gap analysis against Pakistani competitors
Module 3 — On-Page SEO and Semantic Content
- Title tags, H1–H6 hierarchy, meta descriptions — what each does and how to write them
- Entity-led writing: leading with the primary entity, using S–P–O sentence structure
- How to use synonyms, hyponyms, and meronyms to build semantic depth naturally
- Information Gain: how to add what competitors do not have
- FAQPage and HowTo schema for rich snippet capture
- Content audit: identifying pages that should be pruned, merged, or rewritten
Module 4 — Internal Linking Architecture
- Hub-and-spoke model: connecting cluster posts to pillar pages
- Predicate anchor text: why “click here” destroys contextual signal
- Crawl depth reduction: every important page reachable in 3 clicks
- Identifying and fixing orphan pages
- PageRank distribution through strategic internal linking
Module 5 — Link Building for Pakistani Websites
- Why links still matter and how to evaluate link quality (relevance over DA)
- Digital PR and press outreach for Pakistani publications
- Guest posting: finding opportunities, pitching, placing links correctly
- Local citation building for Pakistani directories
- What to avoid: link farms, PBNs, and paid link schemes that trigger penalties
Module 6 — Local SEO and Google Business Profile
- Google Business Profile setup and optimisation for Pakistani businesses
- NAP consistency across Pakistani directories (PakBiz, Fonebox, Rozee.pk)
- Map Pack ranking factors for Pakistani cities
- Review generation strategy for local trust signals
- City landing page architecture for multi-location businesses
Module 7 — E-Commerce SEO (WooCommerce and Shopify)
- Product and category page optimisation for Pakistani buyer intent (COD queries, PKR pricing)
- Product schema, Offer schema, and AggregateRating for rich snippets
- Faceted navigation: how to prevent crawl budget waste from filter URLs
- WooCommerce vs Shopify: technical SEO comparison for Pakistani stores
Format and Delivery
- One-to-one sessions — in person in Islamabad or via video call. Fully customised to your site and goals. Includes live audits of your actual website.
- Small group sessions — up to 4 participants. Suitable for agency teams or co-founders. Shared sessions reduce cost while maintaining practical depth.
- Duration — Full course: 7 modules, typically completed in 6–8 weeks at 2 sessions per week. Individual modules available for practitioners who need specific skills.
- Language — English or Urdu, depending on preference.
Who This Course Is For
- Digital marketers who know basics but want to move beyond plugin-dependent SEO
- Business owners who want to understand what they are paying for
- Content writers who want to produce content that ranks, not just content that exists
- Fresh graduates entering the SEO job market in Pakistan
- Developers who want to understand technical SEO requirements for the sites they build
Enrol
To discuss the course, confirm availability, and get pricing for one-to-one or group sessions, visit the contact page or email info@rashidminhas.com.pk.
Frequently Asked Questions
Do I need prior SEO knowledge to enrol?
No. The course starts from fundamentals (how Google crawls and indexes) before moving into advanced strategy. Participants with prior exposure cover Module 1 faster and spend more time on Modules 3–6.
Is there a certificate?
Yes. A completion certificate is issued for participants who complete all modules. For job-market purposes, the practical skills and live audit experience carry more weight with Pakistani employers than the certificate itself.
Can the course be delivered online from outside Islamabad?
Yes. All sessions are available via Zoom or Google Meet. Participants from Lahore, Karachi, and internationally have completed the course remotely without any difference in content delivery.