SEO consultant in Islamabad, working on organic growth for SaaS, e-commerce and service businesses
Seven years of technical SEO, topical authority and content architecture for clients in Pakistan, the UK, the US and the UAE. SEO Lead at Priceoye.pk, one of the country’s largest e-commerce platforms, and available to a small number of consulting clients each quarter.
The work, in the areas it happens
Most engagements touch several of these. The diagnosis decides the mix; the plan never starts from a template.
Technical SEO
Crawling, rendering and indexing problems read from Search Console and a crawler, then fixed in order of impact. Canonicals, duplicates, parameter URLs, Core Web Vitals on shared hosting.
Topical authority and content architecture
A topical map before content: which commercial pages must exist, which guides support them, and how they link so search engines read the site as a complete treatment of a subject.
SaaS SEO and organic acquisition
Sorting product, feature, comparison, alternative and use-case pages by the intent each should own, and building the informational layer that feeds sign-ups rather than vanity traffic.
E-commerce and Shopify SEO
Category structure, faceted navigation, product data and the buyer questions Pakistani stores need to answer: delivery, cash on delivery, returns, PKR pricing.
Programmatic SEO
Templated pages only where a real dataset creates genuinely different search needs, with the indexing, linking and quality controls that keep them from becoming thin duplicates.
Answer and generative engine optimisation
Direct answers, clear definitions and source-worthy specifics so pages are cited by answer features and generative results, without writing for machines at the expense of readers.
How a site gets from audit to rankings
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Diagnosis before changes
Crawl the site, read Search Console query by query, and list the pages that compete with each other, are missing from the index, or target the wrong intent.
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Technical baseline
Fix what stops search engines reaching and understanding pages. Nothing else compounds until this is done.
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Topical map
Decide which pages should exist and what each is allowed to target, so one intent maps to one URL across the whole site.
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Pages, then links
Write and restructure to the map, then earn links to pages worth linking to, from sources relevant to the topic.
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Measure by groups, not one keyword
Query groups and page groups in Search Console, conversions in analytics, and a written monthly account of what changed and why.
Holistic, entity-oriented SEO
The approach follows the framework documented by Koray Tugberk Gubur: a site earns rankings for a topic when it covers the topic completely, links pages in a way that reflects how the concepts relate, and makes every page cheap for search engines to retrieve and understand. Where a client’s data contradicts the framework, the data wins.
The guides on this site are written from that work, and the free tools cover the checks that come up every week. The how I work page describes an engagement stage by stage.
What can be shown
Only figures and work that can be pointed to. Client names appear where the client agreed to a published case study.
Recovered e-commerce sites from core and helpful content update losses by removing thin and duplicated pages and rebuilding category structure around intent. Built multi-country structures with hreflang for exporters targeting the UK, UAE and US. Read the beauty e-commerce case study and the SaaS case study for the detail.
Three ways to use this experience
Done for you
Monthly SEO packages with the scope written out, from a single-location business to enterprise e-commerce. Month to month, direct communication, written reporting.
Consulting for your team
Audits, roadmaps and calls for an in-house team that does the execution, or a second opinion on an agency proposal.
Learn the process
A seven-module course taught on live sites, one to one or in small groups, in Islamabad or online.
Start with a free look at your site
Send the address and you get a short, honest summary of the biggest issues and opportunities within one business day, with no obligation.