AI Agency Tools Stack:
The Technology Behind Results
The complete tool ecosystem that powers professional AI agency work – selected, tested, and optimised for production use at scale.
LLM and AI Generation Layer
Claude 3.5 Sonnet
Primary model for long-form content, strategic analysis, and complex reasoning tasks. Superior at following detailed brand voice instructions and maintaining consistency across large content volumes.
GPT-4o
Used for code generation, structured data extraction, JSON output, and tasks requiring precise formatting. Also used for multimodal inputs where image analysis is needed alongside text.
Gemini 1.5 Pro
Extended context window tasks: analysing large documents, processing transcripts, and research synthesis requiring 1M+ token context. Used as secondary validation model.
Automation and Workflow Platform
Make (formerly Integromat)
Primary workflow automation platform. Handles content publishing pipelines, CRM updates, report generation, and API integrations. Visual builder enables rapid iteration without code.
n8n (Self-Hosted)
Used for complex, enterprise-grade automations requiring data privacy (self-hosted), unlimited executions, or custom code nodes. Preferred for automation systems built for white-label clients.
LangChain and LangGraph
Multi-step AI agent workflows: research agents that search, synthesise, and write in sequence. Enables AI systems that make decisions, not just respond to prompts.
Zapier
Used for simple, fast integrations where speed of setup matters more than execution volume. Ideal for connecting standard SaaS tools without custom development.
SEO and Content Research
| Tool | Primary Use | When Used |
|---|---|---|
| Ahrefs | Keyword research, backlink analysis, content gap identification | Every content programme |
| Semrush | Competitor analysis, PPC research, site audit | Competitive landscapes |
| Surfer SEO | On-page optimisation scoring, NLP term analysis | Content optimisation phase |
| Screaming Frog | Technical SEO crawls, redirect audits, schema validation | Technical audits |
| Google Search Console | Indexation monitoring, CTR analysis, query data | Ongoing – all clients |
Reporting and Analytics
Looker Studio
Real-time client dashboards connecting GA4, Search Console, Ahrefs API, and CRM data into single-view reporting. Updated automatically – no manual report generation.
GA4
Primary analytics platform. Event-based tracking set up to capture content engagement, scroll depth, CTA clicks, and conversion attribution from AI-produced content.
Airtable
Content production database: tracks every piece from brief to publication with status, word count, target keyword, internal link map, and performance data post-publish.
Frequently Asked Questions
What tools do AI agencies use?
Core AI agency tools: OpenAI/Anthropic APIs for generation, Make or n8n for automation, Ahrefs or Semrush for SEO research, Notion or Airtable for project management, and Looker Studio for reporting.
Do I need to pay for these tools as a client?
No. The agency’s tool costs are included in your retainer. You only need to provide access to your existing platforms (CMS, CRM, analytics) via read-only API keys or shared credentials.
What LLM does Rashid Minhas AI Agency use?
We use a multi-model approach: Claude 3.5 Sonnet for complex reasoning and long-form content, GPT-4o for code generation and structured outputs, and Gemini for multimodal tasks. Model selection is task-dependent.