E-commerce is not just a global phenomenon it’s a powerhouse that is transforming economies and business landscapes, and Pakistan is no exception. With a burgeoning online presence and an entrepreneurial spirit on the rise, the country is ripe with opportunities for those looking to earn through e-commerce platforms like Shopify.

What is Shopify?

Shopify is more than just an e-commerce platform it’s a gateway to entrepreneurial dreams. For the uninitiated, Shopify allows individuals and businesses to create online stores and sell goods in multiple ways. This guide is aimed at Pakistani business owners, e-commerce enthusiasts, and anyone who wants to tap into the potential of Shopify in a nascent e-commerce market.

Is Shopify Available in Pakistan

Yes, Shopify is available in Pakistan, and it has become a pivotal tool for both budding and existing entrepreneurs to grow their businesses online. Not only does it offer a straightforward setup process, but it also provides a plethora of features such as inventory management, marketing tools, and comprehensive analytics to help merchants fine-tune their online stores.

For Pakistani merchants, Shopify’s global platform offers a unique opportunity to expand their reach beyond local markets, tapping into international customers and growing their businesses on a global scale.

Who Can Use Shopify in Pakistan?

Any eCommerce entrepreneur in Pakistan can utilize a Shopify store to market their products effectively. Depending on your brand or niche – be it physical or digital products – Shopify can serve as your reliable platform. Here are examples of what you can sell through your Shopify store, ranging from physical to digital products:

  • Fashion
  • Art
  • Jewelry and Accessories
  • Electronics
  • Food items
  • Memberships
  • Home and Garden products
  • Furniture
  • Sports and Recreation gear
  • Toys and Games
  • Service appointments
  • Crafts
  • Books
  • Consultation services
  • Quotes, estimates, and assessments
  • Rentals
  • Donations
  • Event tickets
  • Digital gift cards
  • And much more…

Easy Ways To Earn on Shopify in Pakistan

Option 1: Start Dropshipping on Shopify

Dropshipping eliminates the need for inventory. With this model, you act as a middleman, selling products to customers which are then shipped directly from your supplier. It’s a low-risk way to get started in e-commerce.

Option 2: Sell Digital Products on Shopify

Selling digital products like e-books, design templates, or software can be very lucrative. The beauty of selling digital products is that they can be reproduced indefinitely, once created.

Option 3: Join Shopify Affiliate Program

If you have a knack for marketing, you can earn by promoting Shopify through their affiliate program. Every time you refer a customer who signs up for a paid plan, you earn a commission.

Option 4: Develop Shopify Apps

If you have coding skills, you can develop apps to enhance the functionality of Shopify stores. This presents an opportunity to earn from the app sales as well as any subscription revenues.

Option 5: Become a Shopify Expert

Offering your services as a Shopify expert can be a highly profitable venture. Whether it’s store setup, design, or marketing, there’s a growing demand for professionals who understand the platform.

Option 6: Design and Sell Shopify Themes

Good design is crucial for an e-commerce store’s success. If you have a talent for design, creating and selling Shopify themes could be a steady source of income.

Option 7: Sell Print-On-Demand Products

Print-on-Demand services allow you to customize white-label products like t-shirts or mugs with your designs. This option is great for creative entrepreneurs.

Option 8: Monetize Your Social Media Using Shopify

If you have a sizable social media following, you can directly sell through platforms like Facebook and Instagram using Shopify’s integration tools.

Getting Started with Shopify in Pakistan

Setting Up a Shopify Store

The first step is to sign up for a Shopify account. Choose a store name, and customize your store according to your brand, including your logo, color scheme, and images.

Understanding Payment Gateways and Currency Options

Payment gateways are the tools that allow you to take money from your customers. In Pakistan, popular gateways include JazzCash and Easypaisa.

Customizing Your Store to Appeal to Pakistani Customers

Catering to the local market means understanding the consumer behavior and preferences. This could mean offering Urdu language support, integrating Niche-specific themes, and ensuring a user-friendly shopping experience.

Best Payment gateway for shopify in pakistan?

Choosing the Right Payment Gateway for Shopify in Pakistan

Selecting the optimal payment gateway for your Shopify store is crucial to facilitate seamless financial transactions. In Pakistan, some of the leading payment gateways that integrate well with Shopify include JazzCash, Easypaisa, and PayFast. Each of these gateways offers unique features, including mobile payments, secure transactions, and easy integration with Shopify.

When choosing a payment gateway, consider transaction fees, payment methods accepted, and ease of use for your customers. Ensuring a smooth payment process can significantly enhance the shopping experience, leading to higher conversion rates and customer satisfaction.

Which platform is best for dropshipping in Pakistan?

While there are several platforms available for dropshipping in Pakistan, Shopify stands out due to its ease of use, extensive feature set, and strong support community. Its integration with various dropshipping applications like Oberlo simplifies the process of finding products, adding them to your store, and managing orders.

Furthermore, Shopify’s scalability allows your store to grow without switching platforms. Additionally, other platforms such as WooCommerce or Magento could be considered for their customization capabilities, but Shopify’s user-friendly interface and comprehensive resources make it a preferred choice for entrepreneurs starting in the e-commerce space in Pakistan.

Marketing Strategies for Shopify Success

Utilizing Social Media for Promotion

Leverage the power of platforms like Facebook, Instagram, and Twitter to showcase your products. Use targeted ads to reach potential customers.

Implementing SEO Tactics for Visibility

Search engine optimization (SEO) is essential for making your store visible in search engines. Focus on local keywords and ensure your product descriptions are clear and search engine-friendly.

Importance of Localizing Content for the Pakistani Market

Customize your store’s content, such as the About Us page or the FAQs, to resonate with a Pakistani audience. Local references and context can establish a strong connection with customers.

Earning Opportunities with Shopify in Pakistan

Dropshipping and Local Product Sourcing

Consider sourcing products locally to reduce shipping times and costs. Local products also often have an edge in terms of quality and demand.

Leveraging Affiliate Marketing

Apart from joining Shopify’s affiliate program, consider other affiliate opportunities with complementary businesses or products that appeal to Pakistani consumers.

Expanding into International Markets while Based in Pakistan

Pakistan’s geographical location is a strategic advantage. You can use Shopify to reach customers globally, especially tapping into the South Asian expatriate market.

Case Studies and Success Stories

Showcase Successful Pakistani Businesses on Shopify

Highlighting the stories of Pakistani entrepreneurs who have achieved success with Shopify can inspire others to take the leap.

Highlight Their Strategies and Lessons Learned

Whether it’s unique marketing strategies, niche product offerings, or customer engagement tactics, amplifying these strategies can offer invaluable insights to budding business owners.


Shopify presents a world of opportunities for earning in Pakistan, but success doesn’t come overnight. It takes dedication, clever marketing, and the ability to adapt to a changing market. By starting with the right approach, you can carve out your space in the online world and unlock your earning potential.

The key takeaway for Pakistani entrepreneurs is that the digital world knows no borders. With the right tools and strategies, a Shopify store in Pakistan can reach customers across the globe, contributing to the growth of e-commerce and the economy as a whole. Now is the time to take advantage of the e-commerce boom and make your mark with Shopify.

Rashid Minhas

AS Digital Marketing Expert I love to share my experience of 7 Years and bring you with new and latest ideas related to marketing that could be Social Media, Google Ads or SEO. You will get informational and helpful content for industry expert.

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