Topical Map Builder
Design your content cluster architecture with intent labels and content format suggestions
Build Your Topical Map
How to Use the Topical Map Builder
- Enter your central hub topic — this is typically your main service page or primary category landing page that you want to rank for the broadest keyword in your cluster.
- Add spoke topics — these are the supporting articles, sub-pages, and content pieces that link back to the hub and cover the specific aspects of the main topic. Add 5–15 spokes for a strong cluster.
- For each spoke, select the search intent (what the user is trying to accomplish) and a content format (how you will fulfill that intent).
- Use the generated map to plan your editorial calendar. Publish hub content first, then build spokes systematically, adding internal links from each spoke back to the hub and to related spokes.
The Hub-and-Spoke Topical Authority Model
The topical map model is based on the hub-and-spoke content architecture where one comprehensive pillar page (the hub) covers the main topic broadly, and multiple focused spoke pages cover specific sub-topics in depth — each linking back to the hub. This architecture creates a topical authority signal that tells Google your site thoroughly covers the subject matter.
Koray Tugberk Ugur’s Topical Authority research demonstrates that sites achieving complete topic coverage — where every user question within a niche has a corresponding page — receive significant ranking advantages over sites with scattered, disconnected content. The topical map is the strategic planning tool that makes this systematically achievable.