How an SEO engagement runs, from audit to reporting
There is no account manager between you and the person doing the work. This page explains what happens in each stage, what you receive, and the principles that stay fixed whichever service you choose. For background on Rashid Minhas himself, see the profile page.
What happens and when
Audit and baseline
Technical crawl, indexing signals, Core Web Vitals, internal link structure, existing rankings and the gap between what pages target and what people search. Delivered as a written report ranked by impact, not a score.
Weeks 1 to 2
Topical map and roadmap
Which commercial pages must exist, which guides support them, how they link. Becomes a roadmap with deliverables listed for each month.
Weeks 2 to 3
Execution
Technical fixes first, then pages and content, then links and reviews. The mix depends on the service: local SEO spends time on the Google Business Profile, e-commerce SEO on category and product pages.
From week 3
Reporting and adjustment
Rankings for queries that matter, sessions and conversions from Search Console and analytics, and the work completed against the roadmap. The plan changes when the data says it should.
Monthly
Technical fixes usually show measurable movement within four to eight weeks. Content and link campaigns need three to six months for competitive queries. The technical SEO audit checklist shows what the first stage covers, and the content SEO strategy guide explains the topical map.
What stays fixed
- No ranking guarantees. Nobody controls Google. What is guaranteed is a written strategy, documented execution and verifiable reporting.
- No shortcuts that create risk. No purchased link networks, doorway pages or hidden text. Recovering sites from those tactics is part of the consulting work and costs far more than avoiding them.
- Pages are built for the searcher first. A page that answers the query well is easier to rank and converts better than one written around a keyword count.
- Everything is documented. You keep the audits, the topical map and the roadmap even if the engagement ends.
Typical clients
See the full list of services and the packages and prices. Businesses targeting overseas markets are covered under international SEO.
Start with a free audit
The simplest way to find out whether SEO is worth investing in for your site. Send the address and you get a short summary of the biggest issues and opportunities before any commitment.